SOUTHERN INSPO'S HOLY GRAIL

💖 Why We Love It: This viral liquid blush is that girl. It’s pigmented, blends like a dream, and gives you that effortless "just blushed" look. Plus, Selena Gomez made it, so duh.

• Price: $23
• Where to Buy: Rare Beauty

🔥 Why We Love It: This mascara has legendary status for a reason. It gives your lashes insane volume, length, and curl—no falsies needed. The hourglass-shaped brush coats every lash perfectly, making your eyes pop with just a few swipes.

• Price: $29
• Where to Buy: Too Faced

 👀 Why We Love It: If you want that fresh lash extension look but don’t want to spend $$$ at the salon, Pro Lash is the move. These DIY lashes last up to 10 days, are lightweight AF, and look so natural. Bonus: they’re waterproof and sweatproof, so no surprise lash fall-outs mid-day.

• Price: Starts at $50
• Where to Buy: Pro Lash

💡 Why We Love It: Is it a primer? A highlighter? A foundation? Answer: all of the above. This magic-in-a-bottle makes your skin look like you’ve got a built-in Insta filter.

• Price: $49
• Where to Buy: Charlotte Tilbury

✨ Why We Love It: Your skin but glowier. These golden drops give you a sun-kissed, dewy finish with added vitamin F for hydration. It’s basically skincare and makeup in one.

• Price: $38
• Where to Buy: Drunk Elephant

💄 Why We Love It: If you want a lipstick that stays on forever (without drying your lips out), this is it. Intense pigment, velvety texture, and won’t budge all day.

• Price: $34
• Where to Buy: NARS

🍉 Why We Love It: One pump of this and boom—glass skin unlocked. It hydrates, brightens, and gives you that “I drink 10 glasses of water a day” glow.

• Price: $35
• Where to Buy: Glow Recipe

👑 Why We Love It: Because brows make the face, and this ultra-fine pencil lets you fake natural, fluffy brows with ease. Smudge-proof and beginner-friendly.

• Price: $24
• Where to Buy: Benefit Cosmetics

🥑 Why We Love It: Dry skin? Never heard of her. This ultra-hydrating, celeb-approved cream is the key to soft, glowing skin—whether it’s your face, hands, or even elbows.

• Price: $19
• Where to Buy: Weleda

☁️ Why We Love It: The concealer that does everything. Covers dark circles, brightens your under-eyes, AND hydrates. No cakey vibes here—just smooth, skin-like perfection.

• Price: $30
• Where to Buy: Kosas

💋 Why We Love It: A bougie lip balm that’s actually worth it. Super hydrating, repairs chapped lips, and gives you a natural, pillowy look. Your lips will thank you.

• Price: $41
• Where to Buy: Augustinus Bader

🔥 Why We Love It: If you want to feel like an absolute icon, swipe on this lipstick. Rich pigment, velvety texture, and a luxe AF packaging moment.

• Price: $38
• Where to Buy: Pat McGrath Labs

⚡ Why we love it: Red light therapy, microcurrents, and facial massage? YES PLEASE. This little wand fights breakouts, smooths wrinkles, and makes your skin look snatched.
📸 Influencer-approved? All over TikTok, and for good reason!

💸 Price: $149
🛍️ Where to buy: solawave.co

💨 Why we love it: This is the holy grail of hair styling. It dries, curls, waves, and smooths without frying your strands. If you’ve ever dreamed of salon-level blowouts at home, this tool will be your new BFF.
🔥 Splurge-worthy? Yes, but it’s an investment in your hair’s health (goodbye heat damage).

💸 Price: $549.99
🛍️ Where to buy: dyson.com

 🔋 Why we love it: This little gadget uses microcurrents to lift and tone your face like an instant facelift. Say hello to snatched cheekbones and a sculpted jawline!
👵 Anti-aging in your 20s? Yes! Think of it like a gym for your face—keeping things tight before they sag.

💸 Price: $339
🛍️ Where to buy: mynuface.com

🪒 Why we love it: An at-home dermaplaning tool that removes peach fuzz and dead skin, leaving your face smooth AF. Makeup goes on like a dream.
💡 Pro tip: Use it once a week for that glass skin look.

💸 Price: $199
🛍️ Where to buy: dermaflash.com

 🧼 Why we love it: This silicone cleansing brush is the upgrade your skin needs. It deep-cleans pores, removes every trace of makeup, and makes your skin feel baby soft.
🚫 Ditch the washcloth! It’s so much more hygienic and gentle on your skin.

💸 Price: $199
🛍️ Where to buy: foreo.com

 💄 Why we love it: Your foundation? Seamless. Your concealer? Blended to perfection. This little sponge is an OG must-have for that flawless, airbrushed finish.
🙅‍♀️ Pro tip: Always use it damp! Dry sponges = patchy makeup.

💸 Price: $20
🛍️ Where to buy: beautyblender.com

 💆 Why we love it: A literal 24K gold vibrating facial massage wand that de-puffs and sculpts your face in minutes. It’s like an instant glow-up.
✨ Luxury or necessity? Both. But once you try it, you won’t not use it.

💸 Price: $195
🛍️ Where to buy: jilliandempsey.com

👁️ Why we love it: Brows frame your face, and these tweezers grab even the tiniest, peskiest hairs with zero struggle.
💖 Hot tip: Always tweeze in natural light and go slow—no one wants 2008 brows to make a comeback.

💸 Price: $23
🛍️ Where to buy: tweezerman.com

 🚿 Why we love it: This brush makes knots disappear without ripping out half your hair. Wet or dry, it glides through like a dream.
💡 Must-have for: Anyone with long, thick, or curly hair (or anyone who cries while brushing).

💸 Price: $14
🛍️ Where to buy: tangleteezer.com

 🔥 Why we love it: The ultimate flat iron that thinks for you! It adjusts heat based on your hair’s needs, keeping it sleek and shiny without overcooking it.
🌟 Worthy of the hype? 100%—you’ll never use a cheap straightener again.

💸 Price: $279
🛍️ Where to buy: ghdhair.com

 Holy Grail Piece: The Wilfred Melina Vegan Leather Pants ($148)
📍 aritzia.com

If you want to channel that "model off duty" vibe, the Melina pants are IT. Buttery soft, ultra-flattering, and perfect for dressing up or down—these pants make any outfit instantly cool girl-approved.

Holy Grail Piece: The Fits Everybody Bodysuit ($58)
📍 skims.com

Kim K knew what she was doing. This bodysuit smooths, sculpts, and hugs in all the right places. Whether you're layering it or wearing it solo, it’s a confidence-boosting must-have.

 Holy Grail Piece: The Juliette Dress ($248)
📍 thereformation.com

Flirty, feminine, and oh-so-sustainable, this dress is the It Girl uniform for date nights and brunches alike. Plus, Reformation’s commitment to eco-friendly fashion makes every purchase guilt-free.

 Holy Grail Piece: 501 Original Jeans ($98)
📍 levi.com

A classic for a reason—these jeans have been in style forever. High-waisted, perfectly structured, and effortlessly cool, every girl needs at least one pair of these in her closet.

Holy Grail Piece: Align High-Rise Leggings ($98)
📍 lululemon.com

They’re buttery soft, feel like a second skin, and somehow make your butt look incredible. Whether you’re actually working out or just running errands, these leggings are a non-negotiable.

Holy Grail Piece: The Mika Shirt ($229)
📍 aninebing.com

Effortless, oversized, and chic AF. This crisp white button-down elevates literally everything—jeans, trousers, even biker shorts. A wardrobe essential for the minimalist queen.

 Holy Grail Piece: The Bea Oversized Blazer ($345)
📍 thefrankieshop.com

A boss-babe staple. Whether you’re throwing it over a dress or pairing it with jeans and a tee, this oversized blazer instantly makes any outfit look expensive.

 Holy Grail Piece: The Signature Striped Wool Scarf Jacket ($1,190)
📍 toteme-studio.com

Think Olsen twins-level sophistication. This structured, timeless jacket is the epitome of quiet luxury, making it a worthy investment.

Holy Grail Piece: The Cleo Babydoll Bamboo Pajama Set ($124)
📍 yala.shop

Soft, breathable, and oh-so-cozy, this pajama set is made from sustainable bamboo fabric that feels like a dream. Whether you’re lounging at home or having a self-care day, it’s the definition of luxury comfort.

If there’s one designer bag every girl needs, it’s this one. The Louis Vuitton Neverfull is classic, roomy, and goes with everything. Whether you're jetting off to Paris (or just running errands in yoga pants), this tote keeps your essentials close while making you look expensive.

💰 Price: $1,500
🛒 Where to buy: Louis Vuitton

 A necklace that literally says “F*ck” on it? Yes, please. This edgy little charm from Eklexic is for the bold, the fearless, and the ones who love to make a statement. Pair it with a basic tee and jeans for a subtle flex, or layer it with gold chains for ultimate cool-girl energy.

💰 Price: $80
🛒 Where to buy: Eklexic

 They’re sleek. They’re sexy. They’re the ultimate power move. The So Kate pumps from Christian Louboutin are an investment in strutting like you own the world. Bonus? Those iconic red soles will have everyone turning heads.

💰 Price: $695
🛒 Where to buy: Christian Louboutin

Sustainability is sexy, and Pixie Mood’s Cleo Backpack proves it. This vegan leather beauty is minimalist, trendy, and holds everything you need (without looking like you're hauling your entire life around). Perfect for work, travel, or just looking effortlessly put-together.

💰 Price: $90
🛒 Where to buy: Pixie Mood

 If you’re all about style with a purpose, these handmade sandals from Deux Mains are calling your name. Designed by artisans in Haiti using sustainable materials, they’re chic, comfy, and totally one-of-a-kind.

💰 Price: $95
🛒 Where to buy: Deux Mains

 Platform sandals are a whole vibe. The Steve Madden Bandi gives you a little height without the pain, making them perfect for casual outfits. Plus, they’re giving major ‘cool girl on the go’ energy.

💰 Price: $80
🛒 Where to buy: Steve Madden

A statement belt changes the entire game, and Gucci’s GG Marmont belt is the definition of timeless. Whether you’re rocking it with jeans, cinching a blazer, or pairing it with a flowy dress, it pulls every outfit together with a little extra drip.

💰 Price: $460
🛒 Where to buy: Gucci

 These sunglasses have been cool since forever. Ray-Ban’s Wayfarers are universally flattering, protect your eyes from the sun, and add that effortless “I’m not trying too hard” vibe.

💰 Price: $150
🛒 Where to buy: Ray-Ban

 If you’re going to invest in ONE luxury bag, make it the Chanel Classic Flap Bag.

💰 Price: $5,500
🛒 Where to buy: Chanel

 A silk scarf is the ultimate French-girl fashion hack.

💰 Price: $430
🛒 Where to buy: Hermès

 Let’s get real: hoops are a non-negotiable. But not just any hoops—we’re talking big, bold, oversized hoops that scream main character energy. They add instant drama, make every outfit hotter, and give you that effortless "I woke up like this" confidence.

💰 Price: $80+
🛒 Where to buy: Mejuri, Ettika, BaubleBar

 Diamond studs are classic, timeless, and effortlessly chic. Whether you’re rocking them solo for a clean, polished look or stacking them with multiple piercings, these beauties add a touch of luxury to any outfit.

💰 Price: $300+
🛒 Where to buy: Blue Nile, Zales, Tiffany & Co.